Managing your plant
from Concept to Consumer
and everything in between

About Us


Plants Management Australia (PMA) is an Australian owned horticultural licensing and marketing company which manages the protection and introduction of new plant varieties across the globe. PMA represents independent plant breeders by taking their plant from concept to consumer. In today's competitive horticultural industry an experienced agent can maximise the financial rewards of a new variety and ensure a royalty stream for many years to come. We provide a smooth and noteworthy introduction to the marketplace whilst establishing long term recognition to ensure continued commercial viability.

PMA guides plant breeders through the entire marketing process from initiating intellectual property protection, trialling, growing, advertising and distributing a new variety. Varieties managed by PMA today include top selling perennials, ornamental trees and shrubs and unique Australian natives.

Established in 1992, PMA's primary commitment has always been to provide professional guidance for breeders and finders of unique garden plants. Purchased by the current owners in 2001 who could see the potential, PMA has flourished in recent times growing in turnover, staff, client numbers and services. Our team is experienced, knowledgeable and passionate about horticultural marketing. We travel regularly to visit breeders, growers and network partners in order to foster relationships, maintain quality control and explore new opportunities for our plants. We pride ourselves on open and honest communication and transparent systems.

At PMA we have a grand vision for the future, but believe our success has emerged from our model of looking after our core business first and developing innovative complementary services around that. The key to our success is our commitment to our breeders and new developments must support them. We also truly value the creative, flexible and dynamic work environment fostered by our great staff.

At PMA we are proud of our achievements and very excited about the future


Why choose PMA?

PMA Reputation: We are a completely Australian owned agency with strong company ethics developed over the past 20 years in the industry. Our reputation provides instant brand recognition and ensures trust, integrity and honesty.

PMA Skills and experience: We have a highly skilled, dynamic and passionate team. We have sourced the very best people to provide our clients with professional services and advice. The PMA team includes awarded graphic designers, web developers, scientists, marketing and licensing experts and professional administrative staff.

PMA Marketing: PMA prides itself on its contemporary and innovative marketing campaigns. We treat all our plant varieties individually and customise a marketing strategy for each one. We believe high class imagery, comprehensive information and multimedia displays are crucial to showcasing plants in their best possible light.

PMA Network: We work closely with the very best plant breeders, propagators, tissue culture laboratories, growers, international agents, media representatives and retailers. PMA offers a complete global service – we cover all aspects of the industry, travelling regularly to explore opportunities, foster strong relationships and give our portfolio the leading edge.

PMA Communication: We offer continuous assistance, support, service and advice. We endeavour to make involvement with our products as easy and rewarding as possible. Fact sheets, labels, breeding history, high resolution imagery, video and technical support are all a part of our everyday services and available 24/7.

Frequently Asked Questions

Do you have a question about a PMA product or service?
Your concern may be answered here.


Plant Finder

Plants managed by PMA today include top selling perennials, ornamental trees and shrubs and unique Australian natives.

Plant Finder


The PMA Support Centre offers personalised support for our breeders, growers, partner agents, media contacts and garden centre retailers.

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Managing your plant
from Concept to Consumer
and everything in between


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2016 Tasmanian Export Awards Winner 2012 Champion Specialised Small Business 2015 NGIA National Marketing Award 2011 Australian Business Award for Best New Product 2013 Winner of the Product Innovation category of The Australian Business Awards PMA winners of the 2011 Telstra Tasmanian Business of the Year.

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Ph: +61 (0) 3 6265 9050

© Plants Management Australia Pty Ltd